Advertise On This Site

Advertise On This Site

PostBy: Richard S. On: Mon Nov 16, 2015 4:10 pm

Direct adverting through this site is available if you are a larger business like a coal stove manufacturer. Contact me for details.

If you are a smaller business Google Adwords is the most cost effective way to advertise here. If you are unfamiliar Adsense allows you to target ads to people in your area and it's important that you use that feature. If you deliver coal in New Jersey there is no sense paying for ads being served to people in Pennsylvania. You can also target your ads to specific sites such as this one, something else that can be important to serve the most relevant audience.

Google usually offers free credit, this one as of this posting is for $75 if you spend $25.

https://www.google.com/ads/adwords-coupon.html
Richard S.
 
Stoker Coal Boiler: Van Wert VA1200
Coal Size/Type: Buckwheat/Anthracite


Re: Advertise On This Site

PostBy: Richard S. On: Mon Nov 30, 2015 12:30 pm

Just a little bit of advice if you are small business and want to use Adwords.

  • Be sure when creating the ad to target the ads too people in your area, you can target your ads for specific local areas so they are only appearing for customers that can actually use your service.
  • Nobody cares if you think you are "The best in the business". You have a limited amount of text for an ad, use it wisely. What is your service and just as important if you are a small business where is your service area. Google may be serving ads too people just in your area but many of them are going to be unaware of that and will have no inclination to click it if they don't know you are local.
    Coal Boiler Service
    Servicing Northeastern Pennsylvania - XYZ Company
  • If you have multiple services and want to advertise them all create multiple ads even if they are related . If you service boilers create an ad for "Coal boiler Service", "Gas boiler service" etc. Target them to the keywords they are related too.
Richard S.
 
Stoker Coal Boiler: Van Wert VA1200
Coal Size/Type: Buckwheat/Anthracite