I've restrained from commenting on the LL website until I could compose a more general response. As many have pointed out there are many aspects of the LL website that beg for improvement. The many suggestions are helpful but the entire site needs to be revamped.
Web sites are a reflection of the company behind it. A clunky site reflects poorly on the company. It may have good products or service
but the new viewer and potential customer gets frustrated and just goes away. Creating a great web site is difficult. It takes a combination of graphic arts and technical excellence. It's best left to experts. Using the web as an information medium and/or advertising tool is in it's infancy. Printed media has been around for centuries. The "web" is a baby. What you can do with web pages and it's use to promote business is still evolving.
I've taken several college level web design classes, both credit and non-credit classes. Some taught by former print graphic artists, some taught by software types. What I conclude is there are two types of web page authors, the technical software expert and the print media graphics artist. Neither can create a great attention getting business web page alone. It takes a combination of the two. The technical expert knows how to do it but doesn't know the human visual factors. The graphics artist is just the opposite. I have some expensive web design software but by no means consider myself capable of creating a great web page. I have engineering technical skills not the necessary graphic artist skills. Rarely is the engineering brain and the artistic brain in the same head.
Take a look at the following web page link:http://behnkes.com/website/
It's for Behnke Nurseries Co., a old local famous nursery, garden center and landscaper. It's what I consider an excellent business web site.
The "home" page grabs your attention with lots of visuals and navigation around the site is institutive. The banner bar at the top adds just enough "gee wizz" drop downs to be interesting. Above all it presents a lot of information that keeps the viewer interested without endless page navigation. Technically it uses all the bells and whistles, custom fonts, java script, flash automation, etc. The "buy online" feature redirects a customer to a order service company. It may look like a "Behnke" site but it's really a provider of web ordering services. They also provide the payment processing via a secure server. Keeps you out of the potential credit card records being stolen problem.
So what to do? I would first determine what I want the LL web site to do? Describe products, compare product features, product sales, company history, download product manuals, repair part ordering, etc. Then I would surf web and find business sites that most closely meet the needs. Usually a web site lists the site author. Contact the author and get a price quote. Expect to pay thousands especially if it has dynamic content. Look at the web author's sample web site portfolio. Ask them if the have graphics artists and what web authoring software they use. Ask if they validate the web pages with the World Wide Web Consortium <http://www.w3.org/> Call their reference clients and ask them how happy they are with what was created for them.
Don't try to create a web site on your own. It's too much of a learning curve to do it right. Spend your time on designing and building excellent coal burning products. Don't host a web site on your own computers. Web hosting services are comparatively cheap and it's one less headache for you. Plan on providing lots of photos and product descriptions to the web author. While it might be tempting to create your own web site, don't. Instead look at it as a tool, an investment that's bringing in new customers and keeping the old ones happy.