As a perspective buyer looking for info on your stoves, using a Mac with Safari. Also a quick mention the site looks much better then when I first came across it a couple of months ago.
However overall the site looks like it was created with FrontPage or a theme from FrontPage or some cheep website template, no offense intended.IMHO
Get rid of gmail and hotmail address's, use site domain email address.
Each of your pages except "New FAQ" are a "number.html" page, ie for Products page it is "698400.html", "products.html" would make more sense and help with the search engines.The index page.
Blue font is hard for me to read, white fonts too small, as it looks like you are trying to cram too much info on one page. Get rid of the hit counter, no one browsing the site needs that info. Email address, company address/info should be on a "contact us" page. Logo doesn't match anything, looks like it doesn't belong where it is. Also might want to consider a menu across the top of the page as Menu on the left too small.
Menu on the left, link to "Manual/Warrantee" opens a pdf file, I would change that to just a regular page in html of the warrantee info and then with links to the warrantee/manual pdf download option. "NewFAQ" should just be "FAQ". FAQ page.
Either FAQ numbers are too large or the FAQ questions too small. Should also be a blank line between questions and answers. And maybe add a more FAQ's as I am sure you could probably fill up a few pages.Products page
Maybe change the name to "Stoves" and just have the stoves on that page or like a Products page with a link to stoves, also divide up the stoves a bit something on the line of two or three stoves on each page instead of one four page Long... one, along as mentioned in earlier posts more photo's etc. of each. Mix of font size, black and white fonts makes it look a little messy, and again the blue font.
Clearance, SWG and Coal-Trol, should each have their own page, also linked from menu and Products page.Retail Outlet Location page
This link "Web site:www.valleystoveandfireplace.com" should be clickable and open in a new window. Again fonts, size, color and type. Karen should have something better than a yahoo email.Why?/Updates page
Get rid of the bold an regular font mix. But really should be two separate pages, one "Why" and one "Updates"Dealer Listings
Rename to something like "Dealer near You". Page is way tooooo long, but as someone else mentioned some kind of dealer locator page, or at least a state listing on the top of the page to bookmarks below. And again the blue color font...Hot Air Jacket
I like that page, simple and easy to read and understand, should have more like it.
Please don't take what I wrote the wrong way, as I believe your product is a good one and I want to see you guys succeed having a quality product and wish you all the best. As I blame "Leisure Line" for getting me started with coal, as when I went to a local stove dealer to get wood pellets I spotted two of your stoves in the store, looked the stoves over, asked a bunch of questions and liked what I saw and decided to pick up a couple of cheep used stoves first to see what it would be like burning coal, and to convince the better half, and then found this site.
Just wish the dealer had at least one of your stoves running and I probably would not have wasted my time in used stoves... but then....
Oh and yes I like seeing some kind of parts page, parts manual, at least when I need a part I can look at a picture to see what the part is supposed to be called before I order the part.