Matt, Advertise more! I did not know about LL stoves when I started looking for a coal burner. I would have gladly driven to a dealor to see the stoves, had I known about them.
Even on your 'Signature' for your post, put a website.
Like this pic?
Also, downloadable manuals/brochures/specs. The sales marketing fluff is nice, but I like to see Facts/White papers.
Some font changes, and it will be a super website to visit.