I have a Yamaha EF6300iSDE, true sine wave inverter generator. I bought it mainly due to Yamaha's reliability -- I want it to work when I need it. I had a $300 generator before ... and when I needed it for 5 days straight (while it did do the job), I ended up losing a motion light, & a ballast for my kitchen light due to the unstable voltage output this thing had. Unless both 120v legs were PERFECTLY balanced, it would send out some pretty high voltage spikes. Not good. Could've fried my new fridge .... that would've been very painful financially ...
With the chinese ones you'll have a tough time getting parts for them unless you can identify which Japanese company they copied. When I layed out the big cash for the Yamaha, it was with the plan to have it no less than 30 years. That justified the expense for me. I'll never need to buy another one. I bought a Yamaha service manual to figure out all the complex circuit boards this thing has, when & if the time comes. I'm running top-of-the-line Amsoil in the crankcase. Whenever I shut it down, I shut off the fuel & completely drain the carburetor. The gas has been in the tank since October of '09, & it still fires up after a few seconds of cranking.
While my gen is a 6,300W, I never come close to using all of that. My range & dryer - each of which draws over 5,000W (the range capable of drawing OVER 10,000W with everything on) - aren't wired into my transfer switch. Worst case I can temporarily backfeed those appliances, as either one is only needed for an hour max. My transfer switch runs my computer, TV, security system, fridge, all lights, boiler, & well pump. And I wired in some switches so I can run my dishwasher & washing machine as well. Even with all that running at the same time, I'm barely drawing 3,000 watts. The thing is, when electric motors first start up -- like the oil boiler burner or fridge compressor -- they initially draw a large amount of power (called "surge power"). Once they're up & running, the power required to keep them running is minimal in comparison. You'll have to factor all these things in when buying a whole-house generator.