Since the re-organization, the company has experienced continued growth and is poised to move forward with the Wells Family’s pledge to continue producing quality, American-made china and provide jobs for potters of the Ohio Valley.
Almost immediately after Fiesta was discontinued in January 1973, collectors began buying heavily in second-hand shops and the newly popular Garage Sales. Due to the enormous popularity of Fiesta in the secondary market, its prices skyrocketed. By the end of the 1970s and into the 1980s, Fiesta items once costing pennies were commanding nearly a hundred U.S. dollars for scarcer items. By the mid-1980s, prices had climbed higher. Certain pieces and colors were being traded for hundreds of dollars
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