I like their tag line too. But, I'd like more information on it, the video doesn't really show anything besides the dude on the board.
I'm assuming they've somehow gotten an Xbox Kinect on it to drive the wheels. Pretty ingenious that Kinect. I know there is a few people who have hooked it to their PC to play SKYRIM and have even gone as far as using the voice recognition on the Kinect for the Thu'um shouts for the game where the person playing actually has to shout the commands at the game as well as swing their arms and such.
http://www.chaoticmoon.com/labs/board-of-awesomeness/