I'm not a fan of Stihl for the same reason I'm not a big fan of Harley-Davidson, and GM for that matter -- buying parts! If your Echo or Husqvarna weedwacker or chainsaw breaks, you do a quick google search of the model #, and BAM! You have 100's of choices of online microfiche, accurately describing the part, giving you the part #, and showing EXACTLY where it goes. Click, add to cart, checkout, DONE.
Try that with Stihl, Harley, or Chevy. Sometimes you'll get lucky and find what you need on eBay ... but not always. I spent an hour online trying to find parts for a HS80 hedge trimmer! After that ordeal I added Stihl to my list of brands NOT to ever buy. Don't care how reliable it is - everything mechanical WILL break at some point. I want to be able to get my parts quickly ONLINE, and not have to venture out on these congested, heavily patrolled, pothole-ridden streets to pay WAY too much for a part at the local dealer that wants to shame you into having THEM repair your equipment! Just my .02 on that.