The max should be set to achieve a full fire in the grate so that there is a inch or so of ash at the end of the grate. The min should be set to achieve a 1/2" or so width of fire on the grate, this will make sure the fire doesn't go out during idle mode (when the Tstat set point and room temp are equal). You can adjust the min and max in the settings menu. I usually adjust min first and then go to max, make sure you allow enough time in each mode for the fire to stabilize.
Thermostat placement is also a consideration, too far from the stove and you will get quite a bit of overshoot, too close and you will not have warm enough temps in the other part of the room (s). AS WNY said you can adjust the max to compensate for the amount of heat the unit puts out at max fire.
Enjoy the science project.
