My previous coal dealer sold two brands of bulk coal, Reading plus a brand he wouldn't identify but said it was superior to Reading. I asked why he didn't just sell the better coal? He said because Reading would finance the coal for him. It worked like this. Reading coal that was delivered to him in the summer months didn't have to be paid for until September. He could then encourage his regular customers, with some summer price discounts, to buy early and it wasn't any money out of his pocket. The other coal company was a much smaller operation and he needed to pay when the coal was delivered. Perhaps that's what is happening with other Reading dealers.