I have a Samsung and a Sharp LCD Tv. The Sharp has better sound, but you don't care about that, so I would choose whichever is cheaper if the two in that case. We looked at every freaking lcd tv around when we bought ours and are really happy with the picture of both. The sound of the Samsung SUCKS!! But the picture is fantastic. If you are getting anything at or below 32" don't worry about getting a 1080P set. 720P is perfectly fine at that size unless you are watching Blueray movies, and even then there is a negligible difference. By the way, in general we liked the SONY as well as any set, but it was not as though the Sony was really any better in terms of picture.